or how about the adults singing…
and what are teens singing about?
and what was this great fast food burger chain once like, what was it like in say, 1967 when I visited the Reseda McDonald’s in that year after just getting my toy “Hot Wheels” Barracuda as a kid? And what did McDonald’s become?
Here is what America really made back then, but first my toy Hot Wheels from that faithful summer 1967 eve.
1967 Mattel Hot Wheels Barracuda
and now here is what McDonald’s used to be, before the big clown and Happy Meals and all the other crap that has destroyed them.
Okay back to basics. Make fries like Burger King. I think they have the best fries.
Chocolate Shakes, Vanilla and Strawberry, that’s it. Coca Cola Classic or Pepsi. Fanta Orange and Dr. Pepper and or water free with ice.
Now let us talk sandwiches. Burger patties that are not thin like paper, but rather, plump. Yeah, that’s right, bigger burger patties. Use Sandwich sized buns too.
Offer a basic Chicken Club Sandwich and finally a Filet o’ Fish Sandwich with a larger filet.
One last irk while I’m at it on the burgers. Make Pickles optional. Most people hate pickles on their burgers, so make it a request option. Also stop mixing both mustard and ketchup, offer one or the other and last but not least.
Offer the complete meal bagged in under 60 seconds like you did in 1967 at the cheapest prices. So again, let’s go over it.
A Big Mac is a real “BIG” Mac not 2 paper thin patties on a standard hamburger bun.
Forget the Quarter Pounder, offer a one pounder like this burger for about 3 bucks.
a 1 pound burger at $3.00
Fries that look like these.
Not Oily, they stand straight, they are not wimpy, they taste great too.
Basic drinks served over counter. I see too many little MF’s at the drink bar refilling and their straws touch the dispenser. The public in general can be filthy bastards so clean it up. Want a refill have an employee get it. I don’t want to touch something a filthy bum who dug through a dumpster is filling his trash can cup with. Got it!!!
Finally, get rid of the playgrounds, get rid of the Happy Meals and send the redhead guy packing bigtime.
Keeps the menu simple so here goes.
Hamburger 1/4 lb. $1.00
Cheeseburger 1/4 lb. $1.50
Big Mac 2 # 1/4 pound patties. $2.85
Pounder Burger 1 lb beef patty $3.00
All burgers served on sandwich sized buns. Not the smaller burger buns. Make pickles optional, offer one sauce, let customers request additional sauces for longer wait times.
Have the basic burgers, fries and a single sized drink ready to go. Ring them up, take their money or credit card swipe and bag their food, done! Less than 60 seconds in the restaurant.
Never argue with a customer, if their is an issue with their food, be polite and replace it asap. Or give them a refund.
Drinks, all one medium cup size. Here is what to offer.
Water with ice free small cup. All the remaining drinks in medium cups with free refills offered.
Chocolate, Vanilla or Strawberry $1.00
Coca Cola Classic .75
Fanta (Orange) .75
Mountain Dew .75
Dr. Pepper .75
Forget dessert, forget Happy Meals, expand the eating area and remove the playgrounds. Add more tables, get people in there to eat and accommodate them for EATING, not having some little brat screaming while swinging on the Monkey bars. Make it a restaurant, offer a high chair for toddlers to accommodate new parents.
That is it, offer the very basics, a small menu good food proportions, low prices, fast service, an eating area, kept constantly clean so people can purchase food and EAT! Do the very basics, and forget the clown and the toys and you will do well. Because you are being beaten by competition who has been getting back to the roots of just serving food again.
and today’s small mac.
and an inventive idea…