For years I have blogged about the morning mistakes execs keep making at KTTV without fixing the real issues that are broken, after all if you don’t know it’s broke, you can’t fix it, right?
And if it ain’t broke, don’t fix it. Well the KTTV execs of FOX think the first statement is the second and that the second statement is the first. About as backwards as they can get.
So to fix the broken problem you get rid of great resources and leave the problem broken even more. Example, Lisa Breckenridge one of my all-time sentimental favs.
This talented sweet lady is married to one of the former top agents in Tinseltown and you would figure KTTV used that to their advantage by making her the official big shot entertainment reporter, right? Nope, not at KTTV, not at all. Instead they shuffled her out of the way and brought in another from across the country after all, why reward from within when we can bring people in the viewers don’t know like Julie Chang.
Same deal on the GDLA seat on the other side. Barberie and her “C” cups were sent packing along with the Church Lady and her Sex-sex-sex in the morning with the raspy voice and you would think that KTTV execs would reward the veteran anchor with a pretty face and a happy chuckle, Miss Gina Silva to anchor that morning show. Nope, not that one either. Instead we get Maria Sansone a (blonde for a blonde) to replace Jillian when you had two longtime viewer favs to sit each side Steve Edwards. Lisa Breck entertainment and Gina Silva opposite both on GDLA, are you folks seeing my point here. Sansone could have stayed in NYC and Chang could have stayed in Chicago, there was no need to bring in outside interests, but they did it.
Meanwhile, the morning format at KTTV to this day still remains BROKEN! GDLA still has no STRUCTURE. FOX KTTV execs still are clueless about what “Viewer Demographics” are because they don’t know, and the viewership continues to say hasta la vista baby.
Lisa Breckenridge was a key pillar employees loved by tens of millions, her work at KTTV another victim to a station whose newer hammering execs just don’t get it, don’t give a crap about fixing the real problems and continue to give FOX’s customers (that is the viewer, not advertiser) the flipping bird! Expecting customers to remain. Guess what! The customer with the TV clicker has the ultimate control and it is a double whammy, cause I am telling you, click, and away goes the KTTV execs as well as customers buying their advertiser’s products.
Who loses in the end? NEWSCORP and their advertisers (their commodity) when the Customers (the viewers) use the remote to change channels. That’s who!