So first let us discuss the ghosts of KTTV. I’ll start with this very pretty and talented lady right here.
Never should have been let go and many agree with that comment. This very pretty and multi-talented angel should have been heading up many projects at KTTV. From authoring literary material to actual production and everything in between, Heidi was a mega production resource that still smarts KTTV and SoCal FOX.
KTTV Ghost #2 a major smart and pretty “LEGAL ANALYST”
Smart, pretty and a LEGAL ANALYST, can I please ask the big question here. A total pillar resource person like this, how did KTTV’s idiots manage to lose this resource. I mean, a blindfolded kid could do a better job holding onto major talent resources, right?
Then there is a Dancing Weatherman. With KTTV for almost a quarter century, danced doing the weather and you know what. His co-workers had a blast and you know who else did? VIEWERS, yes the customers that watch the weather. A hunk of a guy, a longtime icon who actually drew national applause for his little weather dance and KTTV vegetable brain execs canned his ass faster than Charlie Tuna. Guess what. It pissed even more KTTV viewers off. Here, watch Mark Thompson in action.
At KTTV 22plus years of his life and KTTV gave him the big FU exit package. A lovely way to treat a very popular well loved guy for the customers aka. VIEWERS! We will get to that in a moment.
Then let us talk about a real production talent named Kingsley Smith. Many of you might not know this powerhouse executive formerly with FOX and KTTV, but the guy actually got a lot done, an unsung hero whose work made much of the good times roll. Poof! KTTV managed to shed this super talent of production.
Then there is the morning lineup. I am not going to blame the before the camera talent as much as the executives for not fixing what I have screamed about in these blogs for years and that is the morning lineup is flocked up and flocked up bigtime. GDLA is an aimless mess and chaotic with gimmicks that most people don’t waste their time watching. Again, not the hosts of the show but the format…IT’S BROKEN!
Then there is the news. How many people watch news at 4:30am in the morning fully awake? Just what I thought, not too many. Here is the kicker. KTTV is news from 4:30am to 10am and that is how many hours of the same news? Exactly, hey KTTV execs, starting to see what is wrong. If you want to read how to fix the very broken morning lineup, just start searching through the FOX and GDLA posts of the past and you will come to understand why the KTTV ratings are deep in the ‘SHITTER’ and flushed viewers away long ago. I keep hearing that KTTV is unwatchable past a few minutes of the news, and then forget it, viewers are gone.
The irony to all of this is it is fairly easily fixable but an inert KTTV production executive culture doesn’t give a real RATS ASS what the viewers want, they don’t really even know who their viewers are, which is key to understanding who watches what, when and for how long and what times. This is called “Viewer Demographics” and again search my past blogs and learn from a CUSTOMER’S wisdom and one final note. Customers are not the advertisers, they are the viewers. It is simple to figure out, because advertisers like KTTV require viewers and the customer or viewer really does have the last word. Here is how you know KTTV executives, who is the real customer and if it doesn’t sink in or register the first time, try watching it again.
A parting shot. Please make Ms. Gina Silva back to a TV anchor perhaps replace Maria Sansone on GDLA. Gina has been there forever and has anchored through the years.