Beyond Broccoli, try rotting vegetables!

So Brocclihead gone or so at lkeast two sources have mentioned, great, one down, more to go. After all, if you wanna fix a KTTV you gotta break a few execs. Then the viewers like myself aka. “CUSTOMERS” win!!!

fam03So what’s a nationally owned TV station to do? Great question and I have all the answers as a “CUSTOMER” because it seems that KTTV’s biggest problems are its own. So now that erhmm a certain vegetable is absent and the other vegetables are ermm doing this to their viewers… eck13Perhaps it is time to talk about fixing things.

For starters, I don’t know about the rest of the CUSTOMERS aka the Viewing Public, but with all the miscues, no sound with pictures, no pictures with sound, reporters not being told the camera is on when they are picking their nose, talking to themselves and waiting to be notified they are cleaning their erhmm, nostrils in front of millions, as though the viewing masses must learn the proper angle to pick their noses, cameras at wrong angles when hosts and cohosts are facing the wrong camera, all production issues that should never happen, here is a clue for starters KTTV management. Are you ready to listen to a CUSTOMER with the controller in hand and we shall get to that in a moment or two.

Fixable problem number one. HIRE MORE PRODUCTION STAFF TALENTS!

Okay, let us now discuss problem number two. Who are your CUSTOMERS and who are your commodities? It has been informed to me that viewers are a commodity and that the real customers are the advertisers. Evidently this comes from buying too much crack cocaine and smoking it in the executive suites at FOX. Fair, naw, unbalanced, yes. Let me give the morons a prime example because you are hearing from a CUSTOMER and why I am a CUSTOMER and you execs have got it all wrong.

You have KTTV your affiliate station, they depend on advertisers to support their programming and they make the programming for the viewer. Now who can change channels and turn off who? Great question illustrating my exact point in educating the crack smoking execs. Can an advertiser turn off KTTV and stop watching? No, they depend on the station to advertise their products. Who, for the TV hosts, the production crew, the execs? Nope, they want me. They want me to watch and why is that? After all, I can do something they do not want me to do. They want me to watch their shows because when I see their shows, I see their advertisers products which I might buy. So it would seem that I am who they require to exist. yes advertiser revenues, but without my watching their shows and commercials, both KTTV and its advertisers both lose. Now doesn’t that seem to indicate that I am the customers and here is further proof. “CLICK” I have a controller for the TV set and I just turned the TV off. Now who is watching a show or commercial to buy a product? Certainly not me. Who really is the customer here for KTTV and FOX? It is the viewer. Who is the commodity? The advertiser because the viewer has the ultimate control and the TV studio requires like the advertiser, the viewer to watch both of their products. I am the CUSTOMER. You make products for me, keep that in mind folks.

So what exactly is wrong besides a skeleton production crew at KTTV? Problem number 3.

Viewer Demographics. I have discussed this before in these blogs, search for it and you will find it. Essentially who are your viewers, when do they watch, why do they watch, for how long do they watch? Answer these basic questions and you can fix problem number four, particularly in the morning lineup where the KTTV problems pervade.

The morning lineup. First, stop trying to be KTLA, instead be KTTV. Right now, GDLA is more or less a mess mixed into a news extension. It should be an entertainment venue, chopped to 2 hours. News should be extended an hour. First 5 minutes of GDLA news & weather, rest of the show entertainment and just that. I am sick and tired of a guy flailing his arms and everyone yells “SPORTS” I don’t care a rats ass about sports, honestly. I have blogged about the GDLA reformat and also news realignment in these blogs, but I’ll make everything easy for all of you to find, okay. These are all fixable problems and require serious attention. Changing hosts, cohosts, eliminating production resources doesn’t make KTTV more streamlined for the better. It is a quick path to get rid of your customers. No business has ever survived by getting rid of their customers. Want a prime example.

ABC for decades had a locked in dominating of midday audience of tens of millions. They threw that away because of another Broccolihead at their station. They killed off their soap operas and what do they dominate midday now every wee for saving money? They dominate crap ratings at best, and at worst alienated tens of millions of viewers, struggle to get their commodity aka. (advertisers) so KTTV can learn an invaluable lesson from this.

Take care of me, give me “THE CUSTOMER” the very best, fix the show formats, viewing times, rehire more production so I don’t have to watch a reporter picking their nose in front of millions. Do this and I’ll watch, I’ll consider buying your advertisers products. Ignore this and I have the ultimate power, the Customer and I’ll go CLICK with my controller and KTTV goes bye-bye!

One last note of importance. I have heard word of mean execs. Please mean execs, listen to your CUSTOMER, fix what is broken. Read this blog, check out my links and then re-read them again, and then think. You have a chance to become  heroes instead of by labeled as tyrants. Fix what is broken for me, your CUSTOMER and not by firing talents both in production or before the camera, rather the viewing times and show formats. It is time to stop crapping on your CUSTOMERS, because we ultimately can crap back and ours is much bigger. The public always wins and no business ever won an argument with its customer, a good note to keep in mind execs.


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